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Hello Kitty-themed Hospital is World's First

The mania for the cat without a mouth, Hello Kitty has just reached a whole new level. A maternity and paediatric hospital in Yuanlin, in central Taiwan, is now the world's first Hello Kitty-themed medical establishment.

From birth certificates to cots and uniforms worn by staff, every aspect of the 30-bed Hau Sheng Hospital is emblazoned with the feline motif, reported Reuters.

Patients are welcomed by a statue of Hello Kitty dressed in a doctor's uniform, before travelling in a Hello Kitty elevator to a pink examination room with Hello Kitty wall posters.

The childbirth package includes pink or blue feline receiving blankets, nurses dressed in pink uniforms with cat-themed aprons, Hello Kitty cot linen and room decor.

Twice a year, people in feline costumes visit mothers and children.

Hospital director Mr Tsai Tsung-chi said he hopes that Hello Kitty - one of the world's most recognisable cartoon characters - will ease the pain and fear associated with childbirth and hospital admission. Added Mr Tsai, whose mother, wife and daughter are Hello Kitty fans: "I wish that mothers who suffer while giving birth and children who suffer from an illness can get medical care while seeing these kitties, forget about their discomfort and recover faster."

The hospital was built at a cost of NT$100 million after obtaining authorisation from Hello Kitty's Japanese parent company Sanrio Co Ltd.

Source: The New Paper dated 17 January 2009


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